Tuesday, August 14, 2012

What Makes Human Interaction Important in Customer Service?



Have you ever called in to a customer service line, only to be greeted by a robotic answering system? These automated services can be frustrating to work with because it’s hard (or occasionally impossible) to get the response you’re looking for.

At TeleDirect, we believe strongly in the importance of human interaction with customer service. All of our customer service representatives are highly trained in a number of crucial areas to ensure that your customers get the best over-the-phone customer service experience possible.

Here are some of the reasons that human interaction is so important when it comes to customer service:

Customers feel appreciated. It’s surprisingly rare these days for companies to have actual live representatives handle customer service. When a customer calls a support line and actually gets to talk to a real person instead of a robot, it makes them feel as though the company actually cares about them.

It’s easier to make a connection. The business/consumer connection that human interaction creates in customer service is extremely important. For the customer, they get to talk to someone who can empathize with their plight, give them extra benefits, and simply listen to what they’re saying. For the business, it’s a chance to create better customer engagement and increase brand loyalty.

Your business can more effectively respond to problems. An automate response system will only aggravate customers who are calling in and are already frustrated. Only a live customer service representative can help diffuse potentially volatile situations by helping the customer solve the problem and offering them special deals to help make up for it.

It’s easier to ask questions. When customers call in and have to talk to a machine, they don’t get the chance to stop and ask questions. As a result, a lot of important information can be “lost in translation” because customers are either confused about the directions they receive or are focused on asking questions of their own. Human representatives give a more personalized touch and can patiently listen to and answer any questions that a customer has.

For more information about our services, contact us at TeleDirect today. We want to give your business the personal customer service it needs to thrive!

2 comments:

Unknown said...

Making a customer feel appreciated should be practiced by all customer service representatives. It is important to acquire your own company 1800 Number but it is also important to be equipped with a credible CS team.

Naum Franpos said...


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