Monday, November 8, 2010

How a Call Center can help your business with lead management

Your business, regardless of its size, can make a highly profitable use of a real time and effective lead management system. However, creating such system on your own would require the commitment of tremendous time, energy and expertise. That commitment can seriously distract you from your core business operation. Getting distracted in this economy can be fatal to your business.

The good news is that leading call centers have a state-of-the-art lead management system that is already in place and ready for your use. All that your business has to do is link up with the call center. In an instant, your business can enjoy increased leads without being plagued by huge capital expenses and maintenance costs. Most importantly, you enjoy the benefits of the lead management system without getting distracted from your core operation.

The lead management system in top call centers provides your business with a complete view of your prospects and customers. Your key departments, such as the sales, marketing and customer service departments, can then share and use the information in real time. As a result, your business turns more prospects into customers, and new customers into repeat customers. Efficiency in these conversions puts your business way ahead of your competition.

The key to lead management is consistency. The lead management system consistently monitors inquiries for your business. It then routes these inquiries to the right department in your business organization. Because timing is critical, this process has to happen in real time and without glitches.

State-of-the-art lead management systems in call centers allow your business a mix of automated and manual routing systems. This way, every piece of information lands on the lap of someone in your business organization who would use it productively. Nothing gets wasted.

How do top call centers develop the database? The lead management system gathers information from your online forms. Visitors of your website encode requested information on these forms. Information usually includes the name and email address, along with information on what the visitor is interested in. The system then captures this information and integrates them into the lead management database of your business.

The other sources of leads would be the database of prospects gathered from your other online and offline sources. These include your seminars, conventions, trade shows, direct mails, and the like. The lead management system can import the data from these sources and integrate them into your lead management database. There is minimal need for manually typing the information.

The integration process is where the rubber hits the ground in lead management. Data from all sources come in different formats and data structures. Duplication among leads and existing accounts is also solid reality to be dealt with. Manually done, integration can eat up precious time and resources of your business. By the time it’s done, information is most likely stale. That’s not a good thing for your business.

However, the expertise of call centers in the integration process helps your business digest and store information fast, so that your business can use it while it is still hot. That’s the bacon that you really want to bring home.

In lead management, there is absolutely no need to reinvent any wheel. Your business just has to engage a leading call center. It already has a lead management system in place and ready to use. Your business can then instantly focus on your core business operation and pursue hot leads. You leave all lead management headaches to the experts.

What is Seminar Reservation Service and how it works

The Seminar Registration Service is a call center facility that brings the right kind of audience into your seminars. Just give the necessary instructions to the service through their sign up pages. With these instructions on their monitors, the call center agents would then effectively represent you in calling up prospective participants. Their output would be a list of confirmed participants that you expect to come on the seminar dates.

To avail of the Seminar Registration Service, just sign up for the service. Leave us your instructions. A step-by-step process helps you ensure that you cover key details. After that, you leave everything to us.

Step 1 - Log in to TeleDirect.com. If you don’t have an account yet, you can create one for FREE. Yes, there is no charge for signing up with us.

Step 2 - From the TeleDirect Dashboard, go to Seminar Edge. Click create a new account. You have the option of carrying over your TeleDirect profile to the Seminar Edge account.

After completing all information, you would see the Seminar Control Panel. This panel keeps track of all your current and pending seminars. You will also see here some incoming messages.

Step 3 - Create a seminar. Indicate the title of the seminar, the seminar dates, the opening greeting, the closing line and a few other requested information.

Step 4 - Create the reservation call scripts. You won’t literally create it. Just check the boxes opposite each standard script when deemed applicable to your seminar. You may also add some custom-made responses if you wish.

Step 5 - Indicate the number of meetings for the seminar. This is one of the many beneficial features of the system. It can let you organize several meetings in different locations for the same seminar.

For each meeting, indicate the date, time, location, answers to frequently asked questions and related information. This is also where you encode the meal plans.

Step 6 - At this stage you will be shown a summary of all meetings you have organized. You have the option to edit or delete them. Otherwise, just confirm them.

Step 7 - Select a Pricing Plan. You will be billed for the services only at this point. Payment is easy, fast and secure.

Step 8 - Choose the toll free number you want.

Step 9 - Sit down and wait as the call center works for you. You may even want to dial the toll free number that you have chosen just to see if work has indeed started.

The system allows you to view the list of participants as names get added to it. For a more personal touch, you may print mailing labels for sending letters to them. You can use the printable labels provided by the System so that you can focus on sending the mails.

Most interestingly, the system will give you hints about what each participant is looking for in your seminars. With these hints in mind, each one would go home feeling that you created your seminar just for them. They won’t forget you.

You have a seminar that people can benefit from. TeleDirect has the means to help you make your seminars happen. You focus on your message. TeleDirect focuses on bringing in people.

Your success is what the Seminar Reservation Service is all about.