Wednesday, March 10, 2010

Don’t Leave Money on the Table. Work the Lead.

In this age of instant gratification, customers who need answers to questions will move on to the next if they can’t immediately get the answer they’re seeking. If you’re in a very competitive business the early bird will get the worm.

Using a Call Center to interface with your potential customer in real time whether your business has its doors open or not will help the customer to perceive your business as responsive to his or her needs, a feeling that will help set you ahead of the rest of the herd in the eyes of the potential customer, and raise the perceived value of your product. Whether that customer uses a phone or the web to contact your company, responsiveness is the key to capturing their business.

Here at TeleDirect we’ve developed a set of tools called Work the Lead. This web-based suite of tools allows you to set up scripts that our representatives will follow on your behalf. Those scripts can be altered at any time to reflect real time changes in your product line, in your sales force, in your locations, etc. You’ll have immediate access to your data from any cellphone or online computer, which will allow you to follow up easily. We’ve tried to cover all the bases, both from your point of view, and from your potential customer’s point of view, to create a seamless funnel that brings the qualified customer right to the answer he or she seeks, and that brings the prequalified customer directly to the person in your organization best equipped to help them.

You'll also be able to set up campaigns, track ROI, and other sales tasks, all in one place using tools that are intuitive to use and easy to learn. We've also set up videos to help you learn to use them.

Working with the script you develop, the call center can answer most of the initial questions a potential customer will have. Not only will this script be used via incoming phone leads, we’ve also developed a web based suite of tools that includes a real time chat, and instant email response system, so that customers will have a response within 20 seconds.

Using a Call Center allows your sales force to work more effectively, and gives your potential customers a positive initial experience. That's a win-win for all.

Realizing Potential

Potential customers won’t reach their potential for you if your business doesn’t give them an easy toll-free way to contact you and an immediate response when they do.

If your business uses the right Call Center, your ratio of conversions of leads into customers will be much higher than if you leave it to chance, or to a traditional answering service, whose answer for everything is “We’re just the answering service, ma’am.”

Using TeleDirect you'll set up your online account, snag a toll free number for your potential customers to call, set up your scripts, and know that your potential customers will receive great quality customer service 24/7/365.

Set up a free account and see how it works. You’ll be able to configure your account and your script so that every step of the customer’s experience is within your control, including the capture of the customer information most important for your business, and answers for the most commonly asked customer questions. Once the script is set up, you’ll be able to configure the lead, reservation or order management. Multiple locations? No problem. You can also mark the status of your orders, and update appointments all online from any location.

TeleDirect's software system provides you with a complete order entry system, a seminar registration system, and complete lead management including appointment setting. It’s been designed to streamline every step of the setup process, making it easy for you to tailor the call-in process to the needs of your customers. There’s an easy to access FAQ if you need help with any step of the setup.

Once you’ve configured your account you’ll have a good idea if it will work for you. At that point you’ll be able to fund your account, grab a working toll-free number or ring-to number for your potential customers to call, and put the system to work for your customers. The system will automatically tie the phone number to your custom script and lead management system.

Listening to the potential customer’s story is part of our customer service. The customer will be given step-by-step directions to the nearest location at no additional cost to you, but with huge benefits for you and your customers.

Give TeleDirect a spin. Your customers will be glad you did.