Wednesday, March 10, 2010

Don’t Leave Money on the Table. Work the Lead.

In this age of instant gratification, customers who need answers to questions will move on to the next if they can’t immediately get the answer they’re seeking. If you’re in a very competitive business the early bird will get the worm.

Using a Call Center to interface with your potential customer in real time whether your business has its doors open or not will help the customer to perceive your business as responsive to his or her needs, a feeling that will help set you ahead of the rest of the herd in the eyes of the potential customer, and raise the perceived value of your product. Whether that customer uses a phone or the web to contact your company, responsiveness is the key to capturing their business.

Here at TeleDirect we’ve developed a set of tools called Work the Lead. This web-based suite of tools allows you to set up scripts that our representatives will follow on your behalf. Those scripts can be altered at any time to reflect real time changes in your product line, in your sales force, in your locations, etc. You’ll have immediate access to your data from any cellphone or online computer, which will allow you to follow up easily. We’ve tried to cover all the bases, both from your point of view, and from your potential customer’s point of view, to create a seamless funnel that brings the qualified customer right to the answer he or she seeks, and that brings the prequalified customer directly to the person in your organization best equipped to help them.

You'll also be able to set up campaigns, track ROI, and other sales tasks, all in one place using tools that are intuitive to use and easy to learn. We've also set up videos to help you learn to use them.

Working with the script you develop, the call center can answer most of the initial questions a potential customer will have. Not only will this script be used via incoming phone leads, we’ve also developed a web based suite of tools that includes a real time chat, and instant email response system, so that customers will have a response within 20 seconds.

Using a Call Center allows your sales force to work more effectively, and gives your potential customers a positive initial experience. That's a win-win for all.

1 comment:

Unknown said...

Hi,

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Thanks.

--
Best


Adam Smith
adam@invox.com
Invox - http://www.invox.com
Phone: 1.877.800.0729 (Say "Adam")
Skype: mantrapbx3

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