Making a Personal Connection with Customers

You should always be focused on providing an outstanding product or service to your customers. Sometimes, however, that simply isn’t enough. Customers want to know that they are cared about, and the best way to do that is by providing the highest level of customer service possible.

An extra personal touch can make all the difference in customer satisfaction. With that in mind, here are some tips for how you can make personal connections with your customers that will keep them coming back to your business:

• Ask questions. Don’t just launch straight into your sales pitch—take the time to get to know your customer and what he or she is looking for. Once you know that, then you know exactly how to shape your pitch so that you give them the information that correlates with their needs.
• Talk about yourself. Not that you should babble on and on about yourself, but revealing something about you or your organization that the customer can relate to can make a customer service phone call much more personal. People like doing business with people, not robots, and sometimes it’s easy to forget that there’s an actual person on the other end of the line.
• Listen. Customers will feel extremely insulted if they feel like they’re being ignored. Pay close attention to what the customer is saying and ask follow-up questions if necessary to reassure them that you care about their questions and issues.
• Be patient. Don’t rush the process. The customer will notice if you’re trying to hurry through the call. Treat the customer with respect and take as much time as is needed to satisfy their needs. This will make return business much more likely.
• The little things matter. If you have return customers, try your hardest to remember one or two details about them and bring them up in conversation. Your customers will be quite impressed that a business keeps tabs on its customers in such a manner, and this personal touch will keep them coming back.

TeleDirect has been offering high-quality customer service at its call center for over 20 years, and we know that it’s how you treat people that makes all the difference in the business world. If your organization is in need of outstanding customer service, we can provide it for you. Contact us today!