Taking the Initiative to Make a Sale

Customer service representatives aren’t just on the phone to help customers – they’re also there to make sales. It’s easy to get this when you are a customer service representative who spends most of the day answering customer questions, but it’s true – your job is to represent the country and continue to drive sales.

Many other call centers don’t consider this fact, and as a result, their representatives’ sale skills suffer. But at TeleDirect, we understand how important it is that customer service representatives have an understanding of sales skills and a knowledge of how and when to take the initiative to make a sale on a call.

A good customer service representative always has the attitude that he or she is an actual salesperson. This doesn’t necessarily mean that they are always pushing customers to buy products – it could just mean that they are “selling” the company’s brand image, or other things of that nature. But in the cases where customers are calling in and asking for opinions about different products, it is important that the representative has the knowledge and sales skill to make a recommendation and complete a sale.

Representatives should be able to give detailed information about a variety of different products on the spot, describe what makes them different and how each product would benefit the customer in his or her situation. If a customer has a certain problem that they’re calling in for, the representative should also be able to describe how that problem can be solved, perhaps with a particular company product. If the representative has these skills and works toward closing the sale, there should be no need to bring in a salesperson to finish off the sales job.

Best of all, call centers that work on taking this sales-like attitude to customer service are able to give the businesses they work for significantly more business. In TeleDirect’s case, we answer the phones 24/7/365, meaning you could be making sales in the middle of the night while you are comfortably curled up in bed!

Contact TeleDirect today to see how your business can benefit from all our services. We’d love to help revolutionize your approach to customer service.