Low Cost Ways to Market Your Business

Quite often businesses get so caught up in the intricacies of their advertising schemes that they forget to focus on some of the most basic, low-cost ways to market their products or services. Don’t let this happen to your company!

Keep these simple, low-cost marketing tactics in mind every day and maximize your advertising results.

• Everything that leaves the office should market your business. Whether it’s an outgoing letter, an email, a document being faxed, a business card or otherwise, make sure that everything that leaves your office and goes to other people has your business’s name and contact information.

• Promote with your company vehicles. If your company has a set of vehicles that it owns, be sure to place your contact information on the side so that it is legible and noticeable. This basically turns your vehicles into moving billboards!

• Give out free stuff. Customers absolutely love getting free anything, so take advantage of this. Advertise promotions that give free memorabilia to the first 100 people in your store on a given day, for example, and be sure to include your contact information on that memorabilia.

• Use “buddy marketing.” Do you have another nearby business that you’re on good terms with? You might consider exchanging brochures, business cards or other materials to set up inside your business as a favor to each other.

• Go online! Post on web forums related to your business, or other link-sharing sites. Use your own social network pages to stir up interest.

• Send out press releases. If you have any newsworthy information, send it out in the form of a press release in order to reach larger audiences that you might not otherwise be able to tap into.

• Encourage reviews. There are plenty of online review sites where people can give their thoughts on your business, or you can even have customers do this on your website. Have your customer service representatives encourage customers to give reviews about their experience with your business. The more positive reviews you build up, the more people will check you out! Even if you get negative reviews, at least you’ll have a chance to publicly respond to them and address their concerns.

Of course, one of the best ways to encourage customers to come back or new customers to check you out is to provide outstanding customer service. At TeleDirect, we have that covered. If you’re following these steps to increase the customer base of your business, take the next step and provide those new customers with the best service possible.

Contact us today to learn more about what we can do for you!