The Benefits of Using Interactive Voice (IVR) System

If you've ever pressed 1 for English, entered your zip code at a phone prompt, or said "Yes." to reach an operator, you have used IVR. You may ask yourself "What is IVR?" IVR stands for 'Interactive Voice Response'. An interactive voice response system is a system that connects a consumer to a computer or vice versa to more efficiently mediate transactions.

A previous blog post discussed the pitfalls of using interactive voice response systems. However, when used properly and designed with care, IVR solutions offer numerous benefits to both customers and businesses alike.

An IVR system can increase convenience for the customer. This can be provided in the following forms: 1) extended hours for automated transactions, 2) more rapid transactions in cases where customers know what they wish to do (find locations, pay a bill) or 3) shortened wait times for customer service agents who, as a result, have a lightened consumer assistance load.

The experience for a consumer can also increase trust in a company. For example, information collected by consumer input can direct the customer to the agent or employee most able to assist with their needs. The same input can be used to cross reference data to make sure information provided to the customer is accurate. If the transaction contains sensitive information, pin recognition or information verification via keypad tones serves to let the customer know you protect their information.

Don't forget that IVR applications can be used beyond the business arena to increase customer trust. IVR surveys, clinical trials, and medical information can be retrieved or supplied by a client who may be too embarrassed to deal with a live person regarding these issues. There are even intra-organization IVR applications.

IVR services also increase consumer choice. When making contact, the consumer may prefer to talk with a consumer representative. In other cases, the consumer may prefer to quickly and efficiently complete a transaction without the hassle of dealing with the varying speed of other human beings. IVR systems that present these choices make for happy, repeat customers. Making your customers feel empowered gives you an edge in today's world.

Through IVR, companies and agencies benefit from savings in time and money. As we all know, in both the business and non-profit world, time is money. Fewer customers using service agents means more customers can be served at a higher profit margin or less agents are needed to provide the same level of service.

When more customer needs are met without the use of a customer agent, agents can more effectively address issues which require their attention. This makes for satisfied customers (which means repeat business and good word of mouth) and happy customer service representatives. Employee satisfaction helps you get the most out of your employees while retaining the best workers. IVR prompts that integrate information flow and company assets give agents the information they need to meet customer inquiries with minimal frustration. This is another bonus towards employee retention.

If you take only one thing from this post (and we hope you take many), remember: top notch IVR solutions lead companies to success.

Increasing Sales With Hot Transfer Leads

A lead is essentially a potential customer, a way that you get that person on the hook and reach out to them. Once the lead is contacted, you must talk to them as if they are a customer. And when your bottom line is suffering because of slow sales, you need new leads to get new customers. But you’re a business owner, not a salesperson, so you don’t know how to go about it. There are professionals who can do this for you, or you can take care of some of the basics yourself. Getting leads online will surely produce the volume you’re looking for, while acquiring target data will tell you where to look for the leads. Once you find them, call centers are a very effective way to get in contact with potential customers.

Getting to your target audience is priority number 1 in increasing your sales. This is where target data comes in at, and it’s something you can do yourself. You simply analyze your sales alongside with who bought the product and where they bought it. This will pinpoint where you should be looking for your leads. Otherwise, you will be wasting your time trying to contact people who won’t be interested in your product. Once you get your target audience and demographics in line, you can start with your marketing campaign.

E-mail marketing produces a significant amount of leads in a very short amount of time. It focuses on who is most likely to buy your products in the area where sales are needed the most. In the e-mails, you can include surveys instead of a sales pitch so as to get your leads interested in the company without telling them to buy, buy, buy. A soft, subtle approach such as this tends to work better then appearing to try to force people to try your products or services. Newsletters are also an effective way of catching peoples’ eye. They essentially tell people what the company is up to and if there’s any new products or services offered that may interest them.

And what is marketing without telemarketing. This method of gathering leads for businesses has been around for so long because, put quite simply, it works. Their methods of contacting people have advanced through the years to the point that they can gather almost, if not as many, leads for your company as the e-mail method. Their pre-recorded message technique is simply a soft sell approach that seems to be working. It is run by an automated calling system that can call up to 10,000 numbers per minute. That’s a lot of leads that can potentially help turn your business around. It would be well worth the investment.

So whether you try to garner the leads yourself, or have a professional do it for you, it is something you will need to work into your schedule ,and/or budget, from time to time to keep your sales brisk and to stay competitive. It is a small price to pay to keep your business afloat.

The Value of Direct SMS Messages and Email Marketing

When it comes to customers, effective marketing is invaluable. Any business that can't connect with their customers using modern technology will be left in the dust. That's why it's important to consider email marketing and direct SMS messaging as a method to connect with your clients and target demographics.

Thanks to spam, SMS messaging and email marketing get a bad reputation. Done right, email and text can actually enhance your connection with your clients and increase return business. Opt-in marketing lists offer the advantage of value-packed newsletters leading to customer desired up-selling and cross-selling. Direct SMS messaging has the distinct advantage of reaching customers when it comes to time-sensitive events and sales.

Both methods of customer contact are low cost but can produce high returns. They allow instantaneous and individual contact with consumers, while giving customers an immediate chance to consume, investigate or purchase. Online or offline, they put your brand immediately in your customer's mind.

SMS messages are short and simply crafted, saving marketing resources while reaching the consumer on the go. Have you set appointments with your clients, losing time and money when they don't show up? Do you have time-sensitive sales, such as lunch specials or super bowl deals, that could use immediate contact? What about important information that needs to reach employees or a younger, more connected target group?

Direct SMS messages can be sent to remind clients of the time and location of meetings, increasing attendance and punctuality. Other reminder messages can be invaluable in ensuring client interactions go smoothly. They can also be sent at lunch hour or in the middle of game time when consumers are unreachable by mail or television. Non-profits can send effective public service messages to critical demographics. In certain cases, this function can be used to garner immediate feedback from the customer through the use of surveys, RSVP's or mobile web inquiries by the recipient.

SMS direct-to-mobile increases conversion of prospects to customers, and customers to repeat clients. In addition, the convenience to consumers who have opted into such communication is highly valued.

Email marketing shares similarities with SMS messaging with some added bonuses. Have you ever exited a purchase when the phone rings or kids come home? Do you like the convenience of getting related, dependent products in one buy?

When consumers get distracted, sales can be lost. Well-crafted email campaigns allow you to maintain contact with potential customers until they can be converted at low cost and high ROI. Knowing your target groups can lead your customers to purchase more through cross-selling and be grateful for the opportunity to buy. A client may not have thought to add an SD card to a cart filled with digital equipment, but an informative campaign gives them an opportunity to meet their needs while increasing sales. Even offline businesses can benefit from email marketing campaigns since customers research bricks-and-mortar purchases prior to buying, and forward information on products they like to friends and family.

Both marketing tools allow you to update consumers on successes, press releases or other important news regarding your business. The value of direct SMS messaging and email marketing is unbeatable.

The Verdict is In - Your Customers Hate Automated Voice Systems

Are you currently using an automated voice system to handle your phone calls? Are you wondering why people call and hang up without attempting to make their way through the crazy routes that the system gives them in order to finally reach their destination even if it’s something as simple as a voice mailbox?

How many times have you hung up from calling your local company rather than dealing with a system that is confusing? Most of the time these systems are in place to try and minimize response time for a caller but they also end up being the furthest thing from user friendly for the caller. Now the most important question to ask is if you really want to subject your own clientele to that type of treatment or would you rather have them happy with speaking to a live person?

The idea is great, trying to reduce the time it takes to properly handle a call but if your clients are getting lost in the routing of the system it’s not going to help its going to hurt. The idea is great, a system that is in place 24 hours a day, 7 days a week, year round even with holidays. It is able to answer the phone, directing the call but never takes sick days and works as quickly as possible. The problem is that the call is only routing as quick as the caller is making the proper sections within the system.

The sad fact is, most places do not properly maintain the system to keep it user friendly or a person refuses to even try one. So now the question is why you keep torturing your clients with the only option of talking to a machine rather than a human?

There are some auto attendants that do not play nice when it comes to those of us who are fast talkers, you will constantly here the “Please Repeat” when you are attempting to make a selection. Many of the AVS’s or AA’s out there do use some type of automatic speech recognition software but the issue is that sometimes it’s harder for the system to hear what you are trying to say as none are perfect.

Just imagine it now; you have already wasted five minutes as you start to realize how much you miss speaking to real people rather than an automated system. Of course it’s much better for your sanity to speak with a real person rather than a machine to start with but you wonder why you even bothered, then it dawns on you and you hang up.

We have all been there and it’s really nothing new. At least with a human, if they ask you to repeat yourself it’s because you may have muffled your voice on accident blocking the receiver of the phone, not because it’s a machine that seems to only understand the basic words of the English language (or worse yet, you are speaking to a system that is in a foreign language).

The Importance Of Making A Great First Impression

We always hear that a first impression is important but why? We hear both in our personal lives, in our business worlds and everywhere in-between the two. A first impression is going to last a lifetime and this applies for the personal side of an individual as well as the business side. For personal reasons it could be the person you are courting for marriage, the banker who is about to give you a loan for your first home or even your child’s first grade teacher.

What happens when you need to make a first impression within the business world? Is it for your boss, your employees’ or your potential clients? Making a good first impression lets others know that you can and will know what to do, when to do it and how to do it.

They need to know that they are able to put their full trust into you and the company you represent for their needs. Are you going to have any issues meeting their needs? Are you able to back what you say when you give your word?

Even meeting a person for the first time either by phone conference you still need to remember that first impressions do count. You always want to make sure the person you are making a connection with will feel at ease with you, having a positive image of you. Even when you meet with someone for the first time you can do little things that can go a long way to help create this positive image.

If you are treating the person as if you are meeting someone you have known for years, rather than being timid it’s going to be a great icebreaker. Are you welcoming and friendly? Simple things like having a welcoming voice can go a very long way in extending the handshake (even a virtual handshake) to a person who has just met you. What you say is just as important as how you say it. Remember that knowing what your role is and making sure the other party has complete faith in your work is part of the deal. If they think they are reaching out to the wrong contact they will end up passing you over for the person who can help them.

First impressions are more important than most anyone can think. Within moments a person can summarize you and know if they plan to continue the conversation (let alone the business) with your organization. You need to be able to give top notch information to make sure they are fully satisfied with what you can bring to the table.

Keep in mind that some will base their judgments’ alone on person appearances (what they can see: attire, manners, eye contact) and others can do the same with only your voice (the tone, if you are paying attention, can they hear the confidence in your voice). In person or over the phone someone can always take a first impression of you – make sure you are doing your best to give them exactly what they deserve, your best.

10 Reasons Your Company Can Benefit From A Call Center

Is your company growth reaching the volumes that there are not enough hands in the office to answer all of the calls that are flooding your lines? You never want to turn business away but what else can you do? What exactly is a call center (known also as a call centre) and how can you benefit from one?

Do you need to save more time, and the overtime money that you have been paying out for far too long? No matter how much you try you can not be in the office 24/7/365 and neither can your employees so saving time is important just like saving funds are. What if there is a place available to handle such a request that you need along with the level of service you would give? If you try to have your local employees’ work extra hours to man the phones it’s going to cost more, you want to save money not lose it.

When you decide to launch a large advertising campaign are you going to be prepared for the growth that comes along with it? What happens if you go from “decent sales” to “an explosion of sales” to the point you cannot keep up with the demand?

All hands on deck – even if you have a dozen employees dedicated to answering all calls, what happens during peak time? The time when the phone lines flood and you still do not have enough hands to answer those phones. Having a full staff dedicated within a call center means there will always be more available “just in case” rather than having a potential client on hold for 20 minutes waiting for someone’s line to free up they disappear with disappointment of never be answered at the same time you lose a sale.

Some people still want to talk to a real person, not an automated system that gets confusing and not someone who cannot really help them. If you can still provide real support with real people clients will always be appreciative of this.

Is your office in your home? Do you need to sound a little more professional even when you deal mostly with the back end issues and not the hands on day to day issues of your clients? Why not take the time to hire a professional call center to deal directly with your calls so that you can spend more time doing what you do best, the management.

You could be all management but you still need someone who is all customer service oriented. This still allows you to be hands on in taking care of your normal duties and allows the customer to get the information they need before ordering with your company.

The other possibility is that inquires vary between different positions within your company that you just may not have enough people to handle the call needs, then what train more people? A call center can be equipped from the start to handle all phone inquires needs; no matter the level of support may be needed.

Teledirect: Until The Star Trek Transporter is Invented

The Internet, it turns out, is not a series of connected tubes. And since it is electronic, it cannot be used to move physical products – at least, not on its own.

But at Teledirect we can make the Internet seem that way to you. We’ve thought through the most efficient way to get from a click to a shipment. So from your business’ point of view – and your customer’s – “the Internet” ships the product like magic, when you work with Teledirect.com.

Along with integrated sales staff and software, Teledirect.com offers lead management and order fulfillment for your website. Same-day shipping? No problem. Teledirect can store and ship your product through its two dedicated shipping bays, and turn electronic requests into deliveries. Our web based software will display and track all your requests, so you’re never “in the dark.”

Customer satisfaction is all we do at Teledirect. From lead management and live phone calls to interactive voice software, from providing 800 numbers to shipping physical product, Teledirect is building the smartest way to serve your customers with each new technology.

In the end, often what a customer wants comes in a box or an envelope, not in an e-mail or a download. Teledirect has been around since 1961, growing smarter with each new innovation. If you have customers, we have a way to serve them better.

What we won’t do is try to bend your business to one technology we happen to know well, as some of the startups do. We have the experience and expertise to organically integrate order fulfillment, live call-centers, interactive voice software, web-based tools, Internet and phone lead management, and much more, to create the perfect “magic” solution for your needs once the customer clicks the “submit” button on your website or calls your 800 number.

Take a look around www.Teledirect.com. More likely than not, we can make your life easier and more productive. Whether you’re planning an event, creating a customer service and sales force, or even carving out your piece of the auto sales pie, we’ll put the sharpest technological edge on your "Enterprise".

It’s what we’ve been doing for nearly five decades – so you don’t have to!