According to a recent study at Harvard Business Review, U.S. companies there had an average response time of 42 hours when following up with web-generated leads. Taking too long to follow up with a potential customer can result in an online lead to grow cold. This study concluded that U.S. firms who “contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead as those tried to contact the customer even an hour later.” How is your company following up with leads? Do you fall into the 23% of companies that never even respond to their leads?
Following up immediately with leads by utilizing TeleDirect’s 2nd Life Lead service can lead to positive outcomes for your company such as:
- Generating revenue and increasing sales
- Higher ROI
- Growing and expanding business
- Acquiring lifelong customers
No comments:
Post a Comment